“A mental disease has swept the planet: banalisation. Everyone is hypnotised by production and comfort — sewage system, elevator, bathroom, washing machine.
This state of affairs, which arose out of a struggle against poverty, overshoots its ultimate goal — the liberation of humanity from material cares — and becomes an obsessive image hanging over the present. Between love and a garbage disposal, young people of all countries have made their choice and prefer the garbage disposal. A complete and sudden change of spirit has become essential, by bringing to light forgotten desires and creating entirely new ones. And by an intensive propaganda in favor of these desires.
Gilles Ivain (aka Ivan Chtcheglov)”
‘Identity’: What is it? Who am I? long the fabricated social construct of complete control it has taken over and assumed a total stranglehold on needs, desires and choices. Mercantile poverty has been relinquished by ‘spiritual salvation’, ‘born this way’ has outpaced ‘born to run’.
Now you can exercise the freedom to choose a persona, to assimilate a view … overnight it’s as if it’s changing your tea-taste from Tetley to Typhoo. New consumers are being created and shaped, the new YOU is being prepared for new uniforms, new ways of thinking, all the better to usher you into this exciting new existence. Do not dare change your mind, it’s a one-time’ opportunity y’hear?
‘I just can’t believe all the things people say, am I black or white, am I straight or gay? … People call me rude, I wish we all were nude I wish there was no black and white, I wish there were no rules’.
Where once to be stratified, labelled and categorised rendered you a ‘victim’ of qualifying and quantifying it has been replaced by a pick ‘n’ mix ‘Select-a-Self’, a devise your own acronym, you can BE whomever/whatever you choose.
Opt from tags like ‘fluid, liquid, gloopy, watery, runny, gooey’ apply gently and venture out into a new sphere. Like Bible Joe and his coat of many colours, express yourself with the exhortation ‘I am me, I am free’.
Difference has become conformity, separation has become standardisation.
‘Oi, hands off, I got there first. Me mates can call me Llan’
Guy Debored 2017 ©